1) Successfully undertake appropriately sophisticated research, analysis and interpretation of information
Phonar has encouraged me to undertake more in research both in relation to my Phonar Final Piece and in other avenues which have really interested me such as artificial intelligence and online filter bubbles. I have analysed and taken my own interpretation from these examples of research and have been able to use and apply this information in my own practise and identified areas to improve on in the future. David Campbell stressed the importance of context to inform a piece of work and I believe that my research through this module has assisted in the creation of a piece with more substance and meaning behind it instead of the decorative work I had been producing previously. The ideology I have most engaged with is that of Fred Ritchin and Stephen Mayes with their apparent polarisation of ideas, I have analysed their information and it is a structure I am basing my symposium script around.
2) Identify the key issues involved in creating concepts that effectively communicate a particular message to a specific audience
There are a number of key issues involving the creation of concepts in order to communicate effectively to the audience you are targeting and we have investigated this in the Phonar module. David Campbell identified the importance of consideration when creating a narrative relating to the context surrounding it, the inclusions and exclusions made and also the credibility and truthfulness of that narrative. As Alan Feldman stated ‘the event is not that what happens, it is that which can be narrated’ indicating the importance of narrative in examining both historic and current events. Marcus Bleasdale focused on the concept of targeting a different demographic through the evolution of an existing body of work; transforming The Rape Of A Nation into both a series of comics and a video game. Instead of ‘preaching to the already converted’ we need to engage with different audiences and this is a concept I have identified and built on in my production of the Phonar Final Piece. There are obvious issues with digital technology and truth which is a concept I am constantly referring to throughout the Phonar process in my reflections on the weekly lecture content.
3) Independently produce a photographic narrative utilising a range of analytical and practical photographic skills
In my Phonar Final Piece I produced a non-linear narrative in order to present my analysis and examination into the relationship between inconsequential data and representation. The Spoken Narrative task replicated how a subject would feel when asked to share their story and allowed me to experiment with the content and the nature of the written word to try and produce a more effective and truthful narrative. In my Bending The Frame tasks I have examined the evolution of narrative and produced analytical responses to engage with the issues and concepts addressed by practitioner Fred Ritchin.
4) Show evidence of experimentation with a range of narrative forms and media as a creative method for clearly articulating visual themes, stories and concepts
In the Alienated Sensory task I worked with sound and imagery to record and convey the concept of a journey through the Coventry streets and then translated this outcome across to the interactive tool ThingLink to gauge whether this method would be more effective. In the Spoken Narrative I reverted back to the written word to both and see how this idea of a very linear narrative style would work within the context of the content being described. In my Phonar Final Piece I have engaged with digital media and used the applications available to me to produce a blog which formed the artefact; however as identified in my reflection I would chose to collaborate with a web designer to take this concept further.
5) Critically evaluate their project work and the editorial decisions made throughout this process and its commercial relevance with respect to their chosen areas of specialism.
I have evaluated and reflected on the responses produced to each task identifying the effectiveness of each narrative and reworking it where I could to try and become more effective and perhaps identify with a different demographic. As part of my greater response to the Post Photographic Portrait I have focused on and evaluated on the aspects of the project that I feel have worked, the direction I would like it to go in and the issues and concepts provoked as a result of my investigation. In particular I have reflected on my Phonar experience in my Final Reflection and how this experience and ideology relates to my practise and as a result how it will change in the future.